Maserati showroom and Maserati factory tour in Modena

July 6, 2020Niry Fidelis
Visit Maserati factory

Love cars and motors? Ever heard about the Maserati factory tour in Modena? In my previous post about the Helicopter tour in Modena I wrote about how the city has changed over the last few years in order to welcome and entertain tourists. And, because of the coronavirus issue which is forcing all of us to discover local, I’m learning more and more about my city. I’m realizing in fact that now there are really so many things to do in Modena that it is impossible for you to be bored.

Italy is home to some of the best motor companies and Modena, together with its neighbourhood city Bologna, hosts some of the most important factories like Ferrari, Lamborghini, Pagani, Ducati, Maserati, Stanguellini, and the abandoned Bugatti factory.

Maserati factory tour

Today I’m going to take you to the Maserati factory in Modena. Did you know that both the showroom and the production area can now be visited?

Last Saturday we went on a guided tour of Maserati’s Showroom thanks to Modenatur, which has started organizing free guided visits to the showroom of one of the most desirable cars in the world.

Maserati factory tour

It lasted around 40 minutes and our guide explained all about the history and the interiors and exteriors of the showcased cars.

For the time being, the visit to the Maserati showroom is totally free. You can check and reserve your visit by contacting the Modenatur agency here. Meanwhile, the visit to the Maserati car factory in Modena comes with a cost of € 35.00. (price updates here) Obviously, there is no admission cost for those who own a Maserati. Buy one, what are you waiting for!?

The Maserati factory tour in Modena lasts about one and a half hours and it includes the visit to the showroom and the powertrain department before ending at the Maserati store.

I’m sure that car lovers will really enjoy this.

| Read Also: Traditional Balsamic Vinegar of Modena

You can book your Maserati factory tour in Modena by writing an email to or I strongly recommend that you book in advance because I heard that the visit to the production area is only possible with a minimum of 4 visitors. In case they don’t reach that number you will probably be added to a waiting list and your reservation will be cancelled if the minimum number is not reached. Anyways, the reservations are mandatory.

Now, I’m not a big car enthusiast, but knowing the history and the production skills made me see the cars with a different eye. Alessandro, on the other hand, loves them , so he really enjoyed his visit to the Maserati showroom in Modena.

Commentaries are provided in five languages: English, Italian, German, French or Spanish.

The Maserati factory tour is arranged Monday to Friday from 9.00 am to 15.30 pm.

If you have reached this point of my article, it means that you are willing to visit Modena soon and that you love the Maserati cars. Then I’m going to give you an insider tip.

Since you have this big passion for cars and motors and you are going to visit Modena soon, once you have finished your Maserati factory tour in Modena and if you are not short on time, I recommend that you visit the Panini Private collection. Back in 1996, Mr. Umberto Panini bought the entire Maserati collection during its time of crisis in order to keep it inside the country.

The Panini museum is a bit off the beaten path. It is located in a typical farm house a few km away from the city centre and it hosts some of Maserati’s most historic cars and motorcycles. It is totally free of charge but a reservation is mandatory.

Comments (1)

  • trip to Rome

    July 15, 2020 at 1:36 pm

    Thanks Niry for your post

    I didn’t know the existence of this attraction . Maseration is a legend !

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